Unless you’re a 16-year-old youngster, there’s no reason you need to be on every single social network in existence. Especially if you have limited time and resources.
When it comes to using social networks effectively for business, it’s quality over quantity all the way.
Use this primer to figure out the best social media network for business that deserve your attention.
Facebook: Great for showcasing your company’s top features and providing a sounding board for customers.
Instagram: Selling to a younger generation? Insta is visual, perfect for sharing photos of food, flowers, and featured products.
Twitter: Use Twitter to generate sales leads, give frequent updates, or interact one-on-one with customers.
Pinterest: Pin when you need to market products to women, or portray a certain lifestyle (ie. travel mags, clothing brands, and health companies).
Google+: Post here to rank higher on Google search, or tap into popular influencers and Google+ communities.
