The name of your business not only describes its sphere of operations, but it also embodies the core philosophy of your enterprise. In today’s globalized context where technological innovations are constantly redefining marketing strategies, well-conceived business and domain names are essential for achieving a strong global reach. In essence, an appropriate, memorable and appealing name allows your business an edge over its competition.
According to a study by Small Business Association, more than half of businesses shut shop after five years of starting their operations. Certainly, a bad business name should not become the reason for your failure.
Easy as it may sound, naming your business is one of the most challenging tasks. As your business name represents you, make sure to avoid making these blunders.