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by H FatimaJanuary 19, 2021 | 6 minutes Read

Return on investment (ROI) is one of the most important aspects or barometer of success. This is true for any activity, and a content marketing strategy is no exception.

Content is all around us, this article you’re reading, the social platform you discovered it on, and the platform you’ll share it on are all part of content marketing. As a business, content marketing can help you build and scale your brand by effectively connecting with your audience. There are several benefits of content marketing viz. building a solid audience base, generating leads, boosting brand visibility and more.

Thanksgiving Thursday: How to Let Your Customers Know You’re Thankful for Their Continued Support

by Aastha SirohiNovember 26, 2020 | 6 minutes Read

What started as a day to be thankful for the harvest and blessings of the past year, today Thanksgiving has a more personal and familial significance. It’s a day for friends and families to come together and celebrate the joys of life, and be thankful for all the blessings in their life.

Isn’t that wonderful? After all, what is life if we don’t stop, count, celebrate and rejoice our blessings.

As a business owner, we have a lot to be thankful for — our successes, the big wins, our employees, our partners, vendors, our families that support us and many others who help us grow and achieve our goals. But, I believe that business owners are, and should be, most thankful for their biggest supporters — their customers.

How Does Web Hosting Affect Your SEO Efforts

by HostGator IndiaNovember 24, 2020 | 5 minutes Read

With the exponential rise of digitalization, websites have become a key aspect of every business. Irrespective of the industry or the size of the company, everyone wants their website to be ranked on the first page of search engines. It is highly understandable as websites listed on the second pages of Google or any search engine are unlikely to receive any traffic. So, in order to be listed higher on the search results, companies spend considerable resources both in terms of time and money in improving the Search Engine Optimization (SEO) of their website.

How to Host a Successful Webinar

by Aastha SirohiOctober 12, 2020 | 6 minutes Read

Raise your hand if you’ve attended a virtual event this year.
Say, Aye, if you have hosted or attended a virtual get-together.

2020 has been the year for all things virtual! Be it catch-up sessions with our closest friends, to team brainstorming sessions at work, and even our most loved events. Thus, it comes as no surprise that webinars became the ‘new normal’ for businesses, and were highly successful and welcomed by attendees.