Without a doubt a web designer, especially, needs a website. Through the course of this article, we’re going to try and explain why, but straight off the bat, we’d go for a web designer who owns a website rather than someone without it. In our line of work, we get to interact with several designers, and we find plenty who do not believe in a website, though they sell it (oh the irony) to their customers. So we thought it is prudent to take this issue up and discuss it. We say, if you’re in the business of selling websites, you might as well have one of your own. So here’s why web designers need a website:
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- Believe in what you sell: How do you sell a product you don’t believe in? We’re sure the clients are going to wonder and so would we. If we’re looking at a web designer we’d like to know how his/her website looks.
- Being Professional: We know this is said a million times, but it is true. We’re seeing a massive influx of customers going online to look for information and services and not being online, clearly is not sending the right message to folks.
- Display your Art: We know there are several places to do this but it will never be the same as having your own website. It will allow you to cut out the noise. No distractions for the customer, just your work to review and love. Imagine this, if you send a customer to one of these sites, you will always run the risk of losing him/her. They might like someone else’s work over yours. Don’t lose out on potential business by sending visitors away.
- Drive more customers: We strongly believe in this, having a website is like having an advertising channel that runs 7 days a week, 365 days a year. It drives you customers even while you’re on a holiday or at the movies. It allows you to grow your business rapidly and at a low cost.
- Break the boundaries: An offline designer can service only a locality (not even a city!) and that too only via word-of-mouth. That’s leaving a huge chunk of potential customers for others. Why not break the boundaries, attract people from all over the world. It is a virtual product which involves no logistics or physical shipping. If your design is good enough soon you’ll have customers from all over the world!
- The Customer is Judging you: As a customer, we’d be very skeptical about going online if the person helping us get there is not there him/herself. We live in a time where image matters, it can make or break any business, along with creating beautiful websites you’ve got to focus on setting the right image. Think about it this way, wouldn’t you judge a dentist with bad teeth?
We can go on and on with the list, but we think these points drive our point home. We couldn’t think of a single reason why a web designer should not have his/her own website. If you’ve got a convincing enough reason then shoot in the comments section, we’re curious to know.
