If you’ve ever seen the Internet hate-fire spewed at Comic Sans, then you know lots of people feel strongly about typeface choices.
There’s even a website dedicated to banning the most offensive fonts (it’s BanComicSans.com, if you’re so inclined).
So is the typeface style and size in your newsletters sending your customers the right message about your company? Consider this: More than 51% of emails are opened on mobile devices, so if you choose something too small, the email will be trashed in no time.
“You should be using at least 11 point font for body text, and at least 22 point for headlines,” says Azure Collier, the social media content manager for Constant Contact.
Collier also explains that too many fonts will make your emails look messy. “Use no more than two different fonts in your emails and only use italic and bold styles to add variety,” she says, adding that sans serif fonts are typically easier to read on the web. Collier suggests using popular sans serif fonts like Arial, Helvetica, and Veranda.
Don’t even get us started on Wingdings 😛
