Imagine this — you’re at a networking conference, a man walks up to you, hands his business card, tells you his name and leaves. This happens over and over again, where strangers come rattle out an almost mechanical introduction, hand their card and leave.
In the middle of all this organized chaos, a lady swings by, gives you the warmest smile, talks to you about how she dislikes such events that lack a personal touch and shares a story about how she once slept through such an event. You both laugh, empathize, share some more stories and exchange contact details.
Weeks, months or even years later, who do you think you’ll remember from this conference?