Content Marketing ROI: What and How to Measure

| 6 minutes Read
HostGator India - Web Hosting Blog

Return on investment (ROI) is one of the most important aspects or barometer of success. This is true for any activity, and a content marketing strategy is no exception. 

Content is all around us, this article you’re reading, the social platform you discovered it on, and the platform you’ll share it on are all part of content marketing. As a business, content marketing can help you build and scale your brand by effectively connecting with your audience. There are several benefits of content marketing viz. building a solid audience base, generating leads, boosting brand visibility and more. 

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How Does Web Hosting Affect Your SEO Efforts

| 5 minutes Read
HostGator India - Web Hosting Blog

With the exponential rise of digitalization, websites have become a key aspect of every business. Irrespective of the industry or the size of the company, everyone wants their website to be ranked on the first page of search engines. It is highly understandable as websites listed on the second pages of Google or any search engine are unlikely to receive any traffic. So, in order to be listed higher on the search results, companies spend considerable resources both in terms of time and money in improving the Search Engine Optimization (SEO) of their website.

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Best Practices and Benefits of Content Marketing

| 6 minutes Read
HostGator India - Web Hosting Blog

The news you read in the morning, to the ads you scroll through on social media; the videos you watch and share to the blogs or websites you come across — content is all around us. The benefits of content marketing are reaped and discovered by businesses every day, with every piece of content they put out there. 

Content Marketing is a strategic approach that aims at creating and sharing relevant, informative content, consistently, to attract potential customers, retain existing ones and overtime bring in a profit for your business — both in terms of revenue and customer base. 

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5 Things to Keep in Mind When Branding Your Business

| 5 minutes Read
HostGator India - Web Hosting Blog

Whether you have an online business or an offline one, branding plays an important part in establishing and taking your business places. Branding not only helps you standardize what and how you communicate to your customers but also helps boost your brand’s recall value.  

An effective branding strategy can elevate your business in this ever-competitive business market. 

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