Content Marketing ROI: What and How to Measure

| 6 minutes Read
HostGator India - Web Hosting Blog

Return on investment (ROI) is one of the most important aspects or barometer of success. This is true for any activity, and a content marketing strategy is no exception. 

Content is all around us, this article you’re reading, the social platform you discovered it on, and the platform you’ll share it on are all part of content marketing. As a business, content marketing can help you build and scale your brand by effectively connecting with your audience. There are several benefits of content marketing viz. building a solid audience base, generating leads, boosting brand visibility and more. 

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Best Practices and Benefits of Content Marketing

| 6 minutes Read
HostGator India - Web Hosting Blog

The news you read in the morning, to the ads you scroll through on social media; the videos you watch and share to the blogs or websites you come across — content is all around us. The benefits of content marketing are reaped and discovered by businesses every day, with every piece of content they put out there. 

Content Marketing is a strategic approach that aims at creating and sharing relevant, informative content, consistently, to attract potential customers, retain existing ones and overtime bring in a profit for your business — both in terms of revenue and customer base. 

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