In the world of SEO, user experience has always played an important role. If a website takes too long to load, the user will immediately switch to an alternate website. People now expect sites to load instantly. Gone are the days of waiting 10-15 seconds for a site to load.
In 2010, Google officially declared site speed as an important ranking factor. In order to keep up with Google’s site-ranking measures, it is imperative for bloggers and online businesses to learn how they can improve their site speed.
Read on to find out what exactly is AMP and it’s significance in page ranking.