Ask any marketer and they will tell you their best friend is data. Getting insights about their audience can be a game changer for any business. It helps marketers take impactful decisions, create powerful campaigns and messages that strike a chord.
This week twitter announced the latest Twitter analytics tool update offering some pretty cool intel about your audience, their behavior, preferences and so on.
The new and improved analytics offers features like demographic information, interests, purchasing behavior, mobile carriers and device usage. Unfortunately though, a bulk of this new information is only available to it’s US Twitter users. They say they plan to roll out this feature to more users in the coming months. Head over to analytics.twitter.com (Followers tab) to view this information.
