VPS Server Hosting is one of the most flexible and reliable web hosting services that’s used by medium-sized to moderately large businesses. The VPS architecture ensures and guarantees reliable speed, performance, flexibility, and security—all of which are critical to ensure a quality user experience and a good SEO performance.
Your website SEO performance will determine its search engine positioning, and hence ensuring a good SEO score is critical to improve search engine visibility and achieve a higher ranking position. And, your web hosting definitely affects your SEO efforts.
This article will share how VPS Hosting can affect your website’s SEO and improve it for good. But let’s first understand what VPS Hosting is.
What is VPS Hosting?
VPS is an acronym for Virtual Private Server., and VPS Hosting is a hosting method where multiple websites use a single server. However, virtual, isolated servers are created for each website by means of server virtualisation and hypervisors. As a result, each website gets dedicated resources along with complete isolation from other websites on the server.
For example, if you buy a VPS plan with 6GB RAM, 200GB storage, and 4 CPU cores, these resources are exclusively dedicated to you and aren’t shared with any other website on the server.
Thus, each website behaves like a small, independent server and hence the term Virtual Private Server. The advantage of this isolation is that you get more control over your environment so that you can finely tune your website to your exact taste. Full root access (Linux VPS) or Administrative access (Windows VPS) help you customise the server to suit your unique requirements.
SEO and VPS
SEO stands for Search Engine Optimisation and is a key factor for any website’s success. Good SEO essentially means that your website shows higher on search engine results. This is because the content on your website is optimised for being displayed on search engine results.
Good SEO will drive organic traffic to your website. Most marketing techniques are about how you can reach your potential customers. However, good SEO will drive potential customers to your website, which makes it so crucial.
SEO is a complete subject, and its importance and effect are beyond the scope of this article. However, VPS offers a few specific benefits that are great for SEO. These factors are explained below.
SEO Advantages of Using VPS
- Loading speed of websites
Google, the biggest name in the game, has laid out that their search engine algorithms prefer faster websites to slow ones. This basically means that if all other things remain the same, the faster website is shown higher up than, the slower one.
VPS offers great loading times for any website. Given that the resources in a VPS website are all dedicated, the performance is completely stable 24/7. So if you need better speed, it’s just a question of adding more resources to your existing plan which shouldn’t take more than a few minutes.
Once you know what resources you need for your website, you don’t have to worry about performance till you see a significant jump in your website traffic. After that, your website will be fast always.
- Reliability
The reliability of a website is important to search engines. People don’t appreciate it when search engines lead them to a website that’s not working, whatever may be the reason. Therefore, the reliability of a website is also an important factor for search engine algorithms.
Reliability is measured with a unit called uptime which is expressed in percentages. For example, if you get your hosting plan from a good company, you can expect uptimes of greater than 99% with a VPS plan.
VPS is inherently quite reliable given that websites are isolated within a server. Where isolation doesn’t exist, the actions of one website can have adverse effects on other websites on the server. Isolation of websites ensures that other websites will not negatively impact your website on the server.
- Security
Cyber attacks are on the rise, and unfortunately, there are so many signs of them going down. Additionally, people are more cautious than ever about issues like data security and data privacy, meaning that search engines take the security of a website very seriously these days.
One of the problems with a hosting method with no isolation is that all the websites have to share a single IP address because the IP address is assigned to a server and not to a website.
So, let’s say some website on your server is spamming people or sending phishing attack links to people. Search engines recognise this, and the most common action taken is to block the IP address. This, if you haven’t already guessed, blocks all the websites in a server, not just the culprit.
As mentioned earlier, each website is independent in a VPS environment and works as an independent server. This extends to IP addresses too. Each VPS website is assigned a unique IP address, thus completely eliminating the problem of search engine blacklisting.
Additionally, there’s only a single directory in shared hosting environments, meaning that if a hacker were to access one website, the security of all the other websites on that server would be at risk.
In VPS Hosting, the basic infrastructure of the environment ensures that this never happens. There are individual directories for each website and no concept of a master directory. This means that the threat to a particular website is completely localised and has no impact on any other websites on the server.
- Root access
Root access simply refers to a username in a Linux server (or any computer). The root user is assumed to be the system admin and is given the highest level of control and access to the system.
In hosting methods where multiple websites use the same server, web hosting companies often cannot offer root access because there’s just one playing field, and the changes made with root access can have an adverse impact on other websites.
With VPS, however, you get complete root access because you essentially have a small server of your own. With root access, you can manage the ports on the server, install server-wide applications, third-party security programs, optimise your JavaScript delivery, and do so much more to improve the security and performance of your website. This, in turn, will improve your SEO too.
Conclusion
VPS is a powerful hosting method that offers Dedicated Hosting-like performance at a fraction of the price. It not only helps you with your SEO but is also a robust hosting solution that can handle high traffic and power dynamic websites with ease.
When buying a VPS Hosting solution, make sure to get it from a reputable web hosting company.
We offer reliable and robust VPS Hosting services at HostGator that make your website run faster while ensuring utmost security. So, get in touch with us for your hosting needs and to achieve a good SEO performance.
Give us a call, and we’ll take it from there.
