Reseller Hosting is a type of hosting where a small or medium-sized business offers hosting solutions to its customers without actually owning any server hardware. Instead, server resources are rented from a full-fledged web hosting company. Those resources are then re-packaged, re-branded and re-rented.
Hosting Resellers can buy a Reseller Hosting plan/account from a web hosting provider and then resell those plans for a profit.
Why is Reseller Hosting Becoming Popular?
There is a growing need for customized and personalized hosting solutions among businesses. For a lot of people, the world of hosting is new and a bit complicated. If they want to start and run a website, they are going to need a bit of hand-holding.
Full-fledged web hosting companies can seldom offer such support. While there’s a lot of customer support available, sometimes, it just isn’t enough. Also, web hosting companies usually have fixed plans that they cannot stray away from. There are a lot of people who need a more customized hosting plan. For these people, Reseller Hosting providers are the best option.
Then there are the benefits of Reseller Hosting for Hosting Resellers. Reseller Hosting does not need a lot of initial capital or hard-to-find technical skills. It’s a profitable business plan that a lot of people can embark on, given that they’re really committed to it.
How to Start a Successful Reseller Hosting Business?
1. Choose a reliable web hosting partner
This is perhaps the most crucial aspect that any Hosting Reseller has to consider. Given that you will not own or maintain any hardware, it’s crucial to choose a company that does these things well.
You should extensively review the hosting providers before choosing one. It’s best to look for user reviews for Reseller Hosting plans. Also, make sure that the company owns its hardware and has complete access to it. Finally, look for uptime figures from users. Uptime is directly linked to the reliability of the server. When the server fails, all the websites on it fail too. So, it’s vital that the hosting company has great uptime figures.
2. Don’t go overboard with your Reseller Hosting plan
When you buy a Reseller Hosting plan, what you’re essentially doing is renting server resources. So, you’ll get RAM, storage, and CPU cores. Obviously, the more resources you get, the higher the cost of the plan. Don’t overbuy in the initial days.
Before you start offering Reseller Hosting services, do some research on how many customers you plan to have in a given timeframe. It’s important to understand that a business takes time to gain traction. So, overestimating will simply add to your monthly expenses as you’ll end up paying for resources that you aren’t using. Instead, opt for a Reseller Hosting plan that offers easy upgrades. You can buy a base plan initially, and then scale up as the resource requirement grows.
3. Pick a niche
Setting up a few plans and putting them online isn’t really going to make your Reseller Hosting business successful. There are literally hundreds of web hosting companies out there. So, pick a niche and cater to it.
For example, you could plan on becoming the go-to web hosting provider for bloggers. This means that you’ll have to cater your plans to suit bloggers, which means you’ll need inexpensive Shared Hosting plans and be prepared to help bloggers set up their blog. Bloggers rarely need super-fast performance or tons of storage. This means that you should be offering fewer resources, cut down on the price, and provide good support.
Whatever may be the niche you pick, it’s important to tailor your hosting plans to cater to customers of that niche.
4. Create your own hosting plans
The entire point of people coming to Reseller Hosting providers is that they don’t want the standard plans offered by large industry players. So, replicating popular choices won’t help you. Instead, create your own customized hosting plans that satisfy the needs of your target audience.
5. Offer great customer support
Customer support often makes or breaks a Reseller Hosting business. A huge reason for customers opting for Reseller Hosting companies is the personalized support that they get.
As a rule of thumb, there must be, at least two ways for a customer to contact you. The more paths you offer, the better it is. You can offer email, phone, chatbot support, and so much more.
The next important consideration with customer support is the timely resolution of issues. You can have a hundred ways through which a customer can reach out to you, but if the problem isn’t resolved or attended to in a reasonable time frame, all those channels are in vain. Set up a system through which you can address customer problems as quickly as possible.
Now, it’s understandable if you can’t offer 24×7 phone support to your customers in the initial days. However, it’s crucial that you resolve issues promptly through whatever channels you do offer.
6. Implement a robust marketing plan
If you don’t market your product, no one’s going to line up to buy them. Build and implement strong online marketing strategies. You can start uploading useful content on your website. You can advertise through Google, social media channels and other platforms fit for your business.
Get on popular forums and let people know about your brand and services. Answer questions that people may have. Do everything that you can to make your brand visible.
Reseller Hosting is getting popular by the day and for a good reason. Web developers and web designers are now offering hosting services as an additional offering to their customers in hopes of adding to their profit. The entire Reseller Hosting world runs on the fact that people are willing to pay for a customized, personalized hosting plan.
You can check out Reseller Hosting plans from HostGator. We offer free WHM/cPanel, bundled free WHMCS, free SSL certificate, free Domain Reseller account, unlimited domains, one-click script installers, easy plan upgrades, 99.9% uptime and 24×7 dedicated tech support.
Reseller Hosting is building great significance in the web hosting sector. It’s time to capitalize on the popularity and take a big chunk of that profitable pie! For any queries regarding our Reseller Hosting plans, you can contact us or leave a comment below!
To know more about the other web hosting categories and to choose the right option for your business, visit our Hosting Blogs Category.