It is predicted that nearly 6 billion users – 75% of the world population – will be online by 2022. With most of the audiences going online, it is necessary for businesses to follow where the consumers are. As a result the demand for websites, and eventually web hosting solutions, is only going up.
Along with established and trustworthy hosting companies, website owners are also buying hosting plans from web hosting resellers for the customisation, personalised plans, handholding and one-on-one support that resellers offer.
In today’s article, we will decode the rising popularity of Reseller Hosting and understand why site owners go with Hosting Resellers.
But before that, let us g the definition of Reseller Hosting.
What is Reseller Web Hosting?
Reseller Hosting is a business where you buy server resources in bulk (from a parent hosting company) and instead of using it to power your websites, you re-rent these resources to your customers.
Basically, you buy a Reseller account from your parent hosting provider, wherein you get a certain number of resources, a control panel and even an automated customer management and billing software. You, as the reseller, rebrand the hosting plans with your web hosting business’ name, repackage the resources into smaller, customisable plans and resell these plans to your end-users.
As server ownership, server management and provision of support are the prerogatives of the parent hosting company, Reseller Hosting is a cost-friendly way to set up your own web hosting business.
Why is Reseller Hosting in India Getting Popular?
-
Growth in digitization across the country
The factors that have led to a boom in digitisation across India are beyond the purview of the article, but suffice to say that the combination of cheap mobile data and economical Android phones play a large part.
The result is that more people in India are accessing the Internet today than ever before. This has resulted in a sharp increase in the number of websites too. All these websites have to be hosted somewhere and that’s where Reseller Hosting plans come into the picture.
As a Reseller Hosting business, even if you’re able to capture a small percentage of the market, it can provide a significant income.
-
Most new website owners need help
A lot of people who start a website aren’t really experts in hosting. It’s only natural. After all, a handicrafts business owner starting a website to sell online is not likely to have a technical background. And this is at the root of why Reseller Hosting is profitable as a business model.
Most full-fledged hosting companies have a set way of providing customer support. They aren’t flexible and this means that website owners often end up with little to no help, given the wide variety of doubts they have.
Reseller Hosting businesses, on the other hand, can offer more customised and personalised customer support. There are a lot of people who are willing to pay for that extra help. As more people from more diverse backgrounds start their websites, you can, as a Reseller Hosting business, make their digitisation easier.
-
Contactless transactions in the post-pandemic world
The COVID-19 pandemic has altered our life fundamentally. Though there’s light at the end of the tunnel now, the fact is that it has pushed new marketing and selling avenues for a lot of small and medium-sized businesses. The importance of social distancing and the multiple lockdowns have highlighted the importance of contactless or digital transactions. This resulted in more and more people preferring online modes of purchase.
As a result, quite a few small and medium-sized businesses have already gone online, but they only represent a small fraction of the overall potential. More businesses are now considering opening a website and selling their products and services online given the success that many businesses have already experienced.
-
Easily adaptable to remote working
Reseller Hosting is appealing to a lot of people because the entire business can be managed remotely. Thanks to the pandemic, the movement has been restricted significantly. Businesses that rely on physical footfall on a daily basis have been severely affected.
Reseller Hosting does not require you to have an office or a lot of infrastructure. From getting a Reseller Hosting plan to creating custom plans for your customers, everything can be done from the comfort of your home.
Thus, Reseller Hosting is the perfect work-from-home model and thus, more and more entrepreneurs looking for a fresh avenue are turning towards it.
-
Does not require specialized skill
It’s important to note right off the bat that knowing Linux, hosting experience, and hands-on knowledge of some of the relevant tools can be a great advantage. But even if you don’t have any of those skills, you can do just fine.
To start and run a successful Reseller Hosting business, you don’t need any specialized skills. If you know how to work a computer, you’re set to go. As you grow your business, you’ll automatically get familiar with the more specialized tools.
-
Can be started with a low capital investment
You don’t need a lot of capital to start a Reseller Hosting business. If you’ve got a realistic expectation of how many customers you’ll have initially, you can buy a plan accordingly.
The advantage of Reseller Hosting is that you can scale your plan and therefore your business, pretty easily. With good hosting companies, it should be done within a matter of minutes.
You can choose a conservative plan initially and gradually scale it up as your business grows.
-
Low-risk business model
If you were to start a full-fledged hosting business, you’d have to buy servers, hire someone to set it up for you, and pay people regularly to maintain those servers for you. If your business failed for whatever reason, you’d be left with a lot of servers, but no customers, meaning that your servers would pretty much be deadweight.
With Reseller Hosting, you don’t have to buy the servers, to begin with. Additionally, it’s the hosting company that is responsible for the uptime and maintenance of the servers. Your job is to bridge the gap between the hosting company and the customers by offering customized plans and greater customer support.
If your Reseller Hosting business were to fail, for whatever reason, you simply stop your Reseller Hosting plan. That’s literally all that you’ll have to do.
-
Great way to earn additional income for web professionals
Obviously, this doesn’t apply to everyone, but if you’re a web professional like a web developer or a website designer, Reseller Hosting is the perfect extra service that you can offer.
Web professionals offering hosting services isn’t very new, either. It is the web designers and website developers that most people usually consult when they want to start a website. Instead of designing a website and sending the customers to a hosting company, you could simply use Reseller Hosting plans to offer hosting services in-house.
Not only will this add to your revenue, but it also helps the customers given that they now have a single point of contact for all their website queries.
Conclusion
Reseller Hosting has been gaining popularity for a while now and offers an easy way to earn recurring income. The growing digitisation, need for contactless transactions, customisable plans, dedicated handholding, low risk and low capital requirements have made Reseller Hosting popular in India.
At a time when a lot of Indians are looking for an out-of-the-box and remote revenue-earning method, Reseller Hosting stands as a business model option that’s both viable and profitable. However, it is imperative to buy your Reseller account from a reliable provider. Check out secure, reliable and fast Reseller Hosting packages from HostGator India.