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AMP: Boost your search ranking by using this site speed acceleration method

Wednesday, September 27th, 2017 by HostGator India

In the world of SEO, user experience has always played an important role. If a website takes too long to load, the user will immediately switch to an alternate website. People now expect sites to load instantly. Gone are the days of waiting 10-15 seconds for a site to load.

In 2010, Google officially declared site speed as an important ranking factor. In order to keep up with Google’s site-ranking measures, it is imperative for bloggers and online businesses to learn how they can improve their site speed.

Read on to find out what exactly is AMP and it’s significance in page ranking.

2017’s best WordPress themes

Friday, September 22nd, 2017 by HostGator India

Choosing the best WordPress theme for your website is an important step for your business. With so many options to choose from, it becomes vital to choose a theme that best suits the purpose of your website.

Here are some of the best WordPress themes for this year. We hope it helps you select the right theme for your website.

Paid Themes
1. Pear
Pear is a responsive Multi-Purpose WordPress Theme that has templates for sports, medicine, building and construction, mobile apps, weddings, and events. It has a clean and contemporary design, making it very appealing and engaging.

How to Get An SSL Certificate

Thursday, September 7th, 2017 by HostGator India

SSL (or Secure Sockets Layer) certificates reduce your risk by encrypting sensitive data on your website so that it’s safe from hackers, and can only be accessed by those who are authorized.
Having an HTTPS in your address bar and displaying an SSL seal of trust builds customer confidence in your website, boosts Google rankings1 and drives more sales. Both HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure) are protocols to transfer information between the client computer (usually a browser) and the server (website that is being accessed). In the HTTP version, it is possible for scamsters to eavesdrop on this private transfer of information and capture your private information. But HTTPS protects the integrity and confidentiality of your users’ data by transferring information safely.

Top 5 ways to optimize your video for Google search

Monday, July 10th, 2017 by HostGator India

Top 5 ways to optimize your video for Google Search
“Create a video for your brand” they said, “It’s the best way to reach your target audience” they said. Well, they will say a lot of things but eventually it’s you who has to get maximum views on your video to make it worth the investment. So how do you do that when there are all sorts of cute baby or dog videos going viral online?
Here are five ways how.

Content is the “All Powerful”
Content is what makes a video series go viral. Of course, watching some YouTubers like ‘Magibon’ rise to fame has made us want to question that. But then again, most of us don’t want that kind of fame for ourselves or the brand for the sake of views.
A common mistake most marketers make while creating a video is – loading it with information without making it engaging. Nobody likes watching a video where a narrator goes on and on about a single topic. However if mixed with humour and visually appealing animation, it makes for a fun watch.

Keywords matter
You must be familiar with how important keywords are in SEO. Choosing the right keywords and tags not only add on to the visibility factor but also help your audience understand what the video is about. If you need help finding some unique keywords for video try YouTube Keyword Tool.
Use about ten tags as a general rule. Include tags on video category, content and names of some people in the video.

Title it right
It is important to have a title that tells the viewers exactly what they can expect to see in your video. It may sometimes turn out to be a difficult task because if your title is too long people tend to lose interest, if your title is too short, people don’t know if it’s what they’re looking for.
The title should be a more accurate description of the video’s content, as that encourages viewers to click and watch. Make sure to add a Keyword while you craft your title. For example, if your video is about making Paneer Grilled Sandwiches, your title could be something like ‘A healthy way to make Paneer Grilled Sandwich’.

Customize your video thumbnail
Thumbnails are like book covers of the online video world. No matter what the famous proverb says, people always end up judging a book by its cover.
Video thumbnail is the first thing viewers look at when your video comes up in search, so it really has to make an impression.
Customized video thumbnails outperform YouTube’s automatically selected screenshot every time. Grainy screenshots from the middle of your video don’t instill faith in viewers that your video is the one to click on.

Make the Most of the Annotations
YouTube annotations act as ‘call to action’ buttons. It’s an interactive commentary to your content that helps drive a viewer to complete a certain task, such as subscribing to your channel, watching more videos, pausing the video, adding a comment, following your brand on Twitter or Facebook among many others.

These tips can go a long way in optimizing your video, thus allowing it to optimize the number of views and reach relevant audience.