Content Marketing ROI: What and How to Measure

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Return on investment (ROI) is one of the most important aspects or barometer of success. This is true for any activity, and a content marketing strategy is no exception. 

Content is all around us, this article you’re reading, the social platform you discovered it on, and the platform you’ll share it on are all part of content marketing. As a business, content marketing can help you build and scale your brand by effectively connecting with your audience. There are several benefits of content marketing viz. building a solid audience base, generating leads, boosting brand visibility and more. 

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