HostGator has been a brand that has been contemporary since its inception – be it in our communication style, our designs and even our mascot – Snappy. We’ve also been known to never settle for anything which is why, as a business, we push to always stay relevant and current. For any brand to avoid risking obsolescence, evolution is important. For HostGator, the time for change is now. We’ve been in the web hosting business for 15 years and have for months toyed with the idea of visual identity redesign to align our brand with the positioning and value it stands for.