McDonald’s big yellow ‘M’, Starbucks’ woman in a green circle, Apple’s bite taken out of the fruit, Amazon’s A to Z arrow, Ferrari’s prancing horse, Nike’s tick mark…
No matter where you are, what language is used, whether you’re in the middle of nowhere or in your home city — you’re sure to instantly recognize these iconic logos. That’s the power of a strong, impactful and consistent brand identity.
So, how to create a brand identity? What is a brand identity?