When you’re an owner of a business or considering setting one up, your first priority must be your customers. How do you catch their interest, how do you bring them in as customers/clients and finally how do you retain them?
In the web hosting business, the first two questions are answered by setting up the best Reseller Hosting business and offering good Web Hosting Reseller plans.
What is Reseller Hosting?
Reseller Hosting is a form of web hosting, where an account holder has the capacity to use her/his allotted hard drive space and bandwidth to host websites for third party clients. The Hosting Reseller originally purchases hosting services wholesale and then sells them to their clients for a profit. A specific portion of bandwidth and hard drive space is apportioned to the client account.
As a Hosting Reseller, you get permission from a parent hosting company to sell a certain amount of bandwidth and disk space to your own customers (no need to rent the server). You can opt for White Label Hosting, which allows you to sell hosting under your brand name. Therefore, clients will see you as the host and approach you for any issues that they face.
If you’re thinking of setting up a Reseller Web Hosting business or already have one, you have the ability to offer excellent customised services to your clients. Web Hosting Reseller Business plans work for both ends of the spectrum – for the Hosting Reseller as well as their clients.
For end clients, it makes hosting more affordable and customisable, while offering an excellent standard of service and customer care. For Hosting Resellers, it generates an additional profit as they can sell webspace to smaller clients in addition to any other services they may provide, such as web development and design. It also allows Hosting Resellers to keep a few of those accounts of their own to run their websites.
So, if you’re looking to add Reseller Hosting to the services you offer your clients, or if you are looking to retain current clients who are purchasing these services from you, here are some ways to do so.
- Customer Service
Starting or running a Reseller Hosting business means you give your clients steady services. One fundamental way to do so is by providing them with excellent customer service. When customers know that their issues or questions are going to be resolved quickly, efficiently and transparently, it can generate great word of mouth for new customers and help retain existing customers. Here are some ways to manage your customer service:
- Build trust: Poor uptime or shaky performance is catastrophic to any website. These factors directly impact the website’s (and the business’) reputation, SEO ranking and the overall performance of the business. So, if a website does experience considerable downtime or problems, site owners will reach out to you to solve this problem. They need quick responses and strong solutions to know that their website is in good hands. When this happens, it can build a great deal of trust with your clients. Even if you do not have a resolution immediately, make sure you reply quickly and request the client for more time.
- Generate good word of mouth: People pay for services, and they expect results. A communicative, transparent and available customer care option, ensures that not only are they getting the services they paid for, but problems will be handled efficiently and smoothly. If you build a reputation for reliability with your clients, it’s likely they will recommend your services to other customers.
- Be informative: Not only should your hosting packages be detailed and informative about what features and services are included, but your customer care should also be available to help guide clients into making the right choice. For instance, if a client has a unique requirement and needs a hosting plan that will fit those requirements best, the guidance of an expert customer care executive can help them choose the right plan.
- Communicate and demonstrate expertise
Blogs, think pieces, videos and other forms of informative content on your website aren’t just about attracting new customers, they are a great way to keep your existing client base engaged and updated on the web hosting industry. Whether you are adding new features, updating to newer technologies or discussing advancements in the industry, your customers will know that your business keeps abreast of the latest developments and that they are in good hands. It may also inspire them to see what other services and products you offer as a part of your business.
Your customers will leave if they feel like they aren’t being listened to. Furthermore, their feedback is extremely valuable as it can help you identify the flaws, gaps or issues in the services you provide and take care of them proactively. If you provide stable services, and good customer support (where the problems are heard and resolved) you’re on the right path.
Can you build a strong loyalty program to keep your current customers? It can be through client referrals or for purchases above a certain amount. You can offer the appropriate rewards or discounts for long-time customers, customers who bring in new clients or customers who purchase regularly.
The web hosting industry is vast, with many Hosting Resellers and hosting companies competing to grab a bigger share of the market and attract more clients. Without good services, good reviews and a loyal client base, even reputed Reseller Hosting businesses can find themselves sinking. That’s why it’s crucial to ensure that you offer good uptime, seamless upgrades, a strong customer support team and comprehensive and affordable plans to your clients.
Check out customised Reseller Hosting plans from HostGator and avail features like pre-installed WHM/cPanel, free WHMCS, 24×7 support and 99.9% uptime guarantee to help you bring in and retain clients.