Have you ever wondered what a “Good Website” really mean. Sure, there are elements and items that make for the key requirements but creating a good website is more of a tailor made solution than a made for all setting. A ‘good website’ is something that works for the visitor, not necessarily the most creative nor the most prettiest one out there, but a website that customers love to interact with. Everything starting from the design/aesthetics, to the speed, usability, font legibility, accessibility and function of the website become factors for creating a phenomenal User Experience.Technology has made us impatient, we’re always looking for a quick fix, add to that the ever increasing competition doesn’t make life for an online business any easier. To thrive in these tough times you a need a website that literally clicks (pun intended). A website that customers find easy to interact with, a website that is beautiful yet efficient. This is where the importance of User Experience comes into play.
Examples of Best User Experience Apps:
Apple.com – The undisputed king of all things UX. Apple is a case study in itself on the importance of UX.
Flock.co – A beautiful app with an amazingly simple website. Flock is a chat app built for teams and workplaces. It’s rather fantastic how they’ve managed to keep their app and the website so clean and simple. Remember, it’s most difficult to make something simple.
Zomato.com – This gorgeous website changed the waywe order food. It made finding new restaurants easy and the uber awesome interface is always a delight to use.
Airbnb.com – Let’s just say, Airbnb has revolutionized the way we look for accomodation. The information provided is relevant and to the point, it’s amazing how easy it is to find places to stay.
Cleartrip.com – These guys are all about churning out the best UX when it comes to travel. Their gorgeous website made buying tickets a walk in the park. It’s clean and fast, just what you need from a website that allows you to book travel tickets. No wonder, other players have taken cue from them and revamped their whole websites.
Amazon.com – In the words of one of very own UX folks “Amazon’s UX goes beyond the website … its in customer satisafaction, from A to Z”. We couldn’t agree more, as a pioneer, Amazon has become synonymous with online shopping. One of the core factors behind Amazon’s success is it’s ability to constantly adapt to needs of it’s customers. It thrives on creating a great experience for it’s customers.
The more you think about it, the clearer it gets, UX is all about how a visitor perceives a site. Does it add value, is it easy, is it fun? This is what the study of UX deals with in general. Think of it this way, UX is giving a visitor who’s never visited your website, an experience that has no learning curve, yet is not mundane or routine. We’ll admit it’s tricky, but with so much emphasis on the user (visitor), it pays to have experts working on creating a good experience for your users. There are checks and balances in place to identify this behavior, to track how the users are interacting with your site or the elements on it.
In the end, the most important thing is how you use this knowledge and what decisions you take basis it than to just make a website that YOU think is pretty. Let the customers decide what is pretty and you will be rewarded for the effort you put into it. Let us know what is your take on the importance of User Experience is in today’s times in the comment section below.
