Branding your business is the first step to making it known and successful. If you plan to start a business then there are two things you should definitely invest in. First, you need to create a business website and take it online. Secondly, you should have a custom business email address.
The goal is simple- let your business be known to anyone and everyone who either hit ‘subscribe’ or scrolls through your website’s Contact Us page. Not only does a custom email address makes you look professional, but it also helps establish your business.
To further my point, let’s take an example. Imagine your customer care has the following email address, [email protected]. Would a customer make a purchase? If I were the customer, I probably wouldn’t because I don’t know if it is credible as it doesn’t have the name of the business. Credibility, in this case, is important, and a custom email address adds to it.
In the article, we list down the 5 advantages of switching to a custom email address for your business.
- Adds to the professional appeal
The foremost advantage of having a custom email address is that it adds to the professional appeal of your business. As a brand, you will constantly be emailing your customers or clients. If your email communication is using a free email account viz. @gmail.com, @yahoo.com etc. as opposed to a custom email address, it can hurt your brand image.
A custom email address thus becomes important as it not only aids in improving your marketing efforts but also, helps in establishing you as a brand.
- Adds Credibility
Trust is important, in fact, it is hard to gain trust. Customers trusting your business adds to the credibility of your business. But how? Take, for instance, you have a generic email address [email protected] which you use to send emails to your customers. However, there are chances your customer thinks it is a spam email because it doesn’t display your identity. Moreover, being generic someone else could send them an email using a similar looking email address like [email protected] and they could fall prey to a scam and you risk losing your customer.
On the other hand, [email protected] helps establish trust and eventually increases your credibility.
- Flexibility and control
Say you are a growing business with multiple members per team. Having a dedicated email address for each vertical offers greater flexibility and control.
How so? Depending on the products you offer your email address might differ. However, support, marketing and sales are some of the common email address prefixes every business has. As a customer, it is better that I know where the email is coming from. For example, you can’t send your customer marketing mailers from [email protected] you will need a [email protected]. This helps in building credibility as discussed in the previous point, as well as, offers you flexibility when sending out an email.
Apart from this, if a team member leaves the company you need not worry about sensitive/ confidential data being misused as they would not be using their personal email address but a custom one. This comes into picture if they have been exchanging crucial emails with potential clients. If they’re using a personal email address ([email protected]) and they leave does it also mean all your emails and sensitive information is gone too? A custom email address helps avoid this issue and the new employee can take control of the account when they join. In short, the control of the email address (say [email protected]) can easily be passed on to the new team member. All that needs to be changed would be the sender’s name!
- Improves branding and marketing effort
Branding is of utmost importance. It can help your business grow or fall apart depending on how to go about it. It is everything – standard fonts and colours on your website irrespective of the web page, the style and spelling of your business name, and lastly, your email address. Somehow, email addresses are the most neglected ones, however, they are crucial in brand building and marketing.
Your email address is visible on your business card, as well as, your website. A custom email address helps in promoting your brand, building brand awareness and eventually enables your customers to recognise you.
- Adds to the communication
Finding an email address in an inbox is a tedious task. It is more tedious if it ends up with @gmail/or any other free email extension. Reason being, everyone uses them for their personal usage. On the other hand, if your email address ended with a custom domain then finding an email is comparatively simpler.
This aids your customers’ and clients to contact you easily, thereby fostering good and easy communication channels. After all, communication is the key to growth and success.
Choosing a custom email address is good for your business’s brand image as it helps build trust, credibility and confidence in your customers. This eventually enhances your brand’s professional appeals and aids in marketing your business better.
If you’re serious about growing your small business then investing in a custom email address is the way to go. Confused which provider to choose? Worry not, we at HostGator India offer the best in class Business Email and G Suite professional email to help build your brand and scale it to newer heights.
Hope you found this article helpful. If you have any queries or suggestions feel free to leave them in the comments box below.