An Author and Content Marketer @Endurance International Group (APAC), Aastha believes that great content drives action and helps businesses be more influential. With the experience of working with businesses globally, she understands the need to create tailor-made content solutions that are relevant, strong and create an impact for the right audience.
Raise your hand if you’ve attended a virtual event this year.
Say, Aye, if you have hosted or attended a virtual get-together.
2020 has been the year for all things virtual! Be it catch-up sessions with our closest friends, to team brainstorming sessions at work, and even our most loved events. Thus, it comes as no surprise that webinars became the ‘new normal’ for businesses, and were highly successful and welcomed by attendees.
McDonald’s big yellow ‘M’, Starbucks’ woman in a green circle, Apple’s bite taken out of the fruit, Amazon’s A to Z arrow, Ferrari’s prancing horse, Nike’s tick mark…
No matter where you are, what language is used, whether you’re in the middle of nowhere or in your home city — you’re sure to instantly recognize these iconic logos. That’s the power of a strong, impactful and consistent brand identity.
So, how to create a brand identity? What is a brand identity?
The news you read in the morning, to the ads you scroll through on social media; the videos you watch and share to the blogs or websites you come across — content is all around us. The benefits of content marketing are reaped and discovered by businesses every day, with every piece of content they put out there.
Content Marketing is a strategic approach that aims at creating and sharing relevant, informative content, consistently, to attract potential customers, retain existing ones and overtime bring in a profit for your business — both in terms of revenue and customer base.
The dictionary defines the word ‘Dedicated’ as ‘exclusively allocated to or intended for a particular purpose.’
Who wouldn’t want that in business? Be it your employees, your customers and clients, or the tools and technology you use to keep your business running and growing.
A Dedicated Server brings with it, exclusivity, and thus ensures that your needs and requirements are always met.
