Building a website is just the beginning of your online journey. It takes considerable effort to setup up a website, but all these efforts will go to waste if you don’t get any visitors. Hence, it’s essential to promote your website.
There are many ways to promote your website; some are intimidating while some can burn a hole in your pocket. Not everyone has the budget to venture into paid advertising, but fortunately, there are a number of free and efficient ways to promote your website.
In this article, we’re going to share with you 6 tried and tested promotion strategies that will flood your website with traffic and without spending a single dime. Let’s begin!
SEO: What’s the best way to attract organic visitors? By staying on top of search results.
Search Engine Optimization (SEO) is hands down one of the most powerful ways to rank your website higher on Google and other search engines. SEO is based on four things – setting the right keywords, improving and maintaining the quality of content, ease of navigation and the number of external links you receive. SEO is not a one-shot winner but rather needs a lot of time and effort. A clear strategy has to be built and search engine policy changes need to be accounted for. If you’re using WordPress, you can install a plugin called ‘SEO Yoast’ that will enable you to make your website search engine friendly. For all other websites, we recommend checking out the tool Semrush. They are trusted and recommended by some of the most successful websites.
Start a Blog: One of the key strategies in SEO is to write and post regular content on your website.
Unfortunately, for business websites, it’s not really possible to change their core marketing content regularly. The solution to this problem is a blog. A blog makes for a great platform for you to talk about your product. You can share content that can add value to your audiences and establish you as an expert in your field. A blog can also be a great engagement platform, where you can address your customer’s questions or learn more about what they really want. More importantly, good content is always shared and will end up getting you more and more visitors for free.
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Guest Blogging: Besides starting a blog, you may want to invite guest bloggers to write for your blog. This strategy is very popular and mutually benefits both parties.
By inviting a writer in your industry to write a post on your blog will allow you to tap into the writer’s network and get some traffic and hopefully a few leads as well. You’re also building bridges with people in your industry, therefore, growing your own network. It’s a win-win situation for all. It is also recommended that you become a guest blogger yourself and write articles that will be published on various platforms. The main advantage here is that you or your business gets exposed to new audiences and you will earn backlinks which will be great for SEO.
Email Marketing: Email marketing has a very high ROI.
Email marketing is a complete lifecycle, from acquiring leads to nurturing them with content and eventually making them a customer or a loyal subscriber. While sending out emails is easy, collecting leads and sending out actionable emails is difficult. For collecting leads, you could provide free resources in exchange for their email address. You then need to nurture them with regular quality content. You will need to nail the art of writing great email copy and also make your CTA prominent if you want to succeed with email marketing. If done correctly, you will have a guaranteed inflow of visitors.
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Quora: For all those who are not familiar with Quora, it is a QnA based forum that’s entirely user-generated.
As a user, you can choose to either ask a question or answer one. Quora is a great platform to respond to questions within your niche, establish authority and also generate some traffic for your website. This promotion strategy can take up some time but has proven to be very effective to generate good traffic.
Social Media: One of the most effective ways to fuel brand awareness is to engage with your audiences on social media.
Whether it’s Instagram, Facebook or Twitter, posting and contributing to relevant threads is important to build a community. Sharing relevant and useful content with your community will improve the chances of them sharing your content which is free promotion for your website. Don’t forget to promote across all networks so that you can benefit from each one of them. You can also add a social bar to your website making it easier for your visitors to share your website or blog.
There are tons of other ways to promote your website besides the ones mentioned above. It all depends on which one works for you. The only way to find out is to try them out on your website.
What are your thoughts? Have you tried the above-discussed strategies? Is there anything else that worked wonders for you? Let’s talk in the comments section below.