AMP: Boost your search ranking by using this site speed acceleration method

Wednesday, September 27th, 2017 by HostGator India

In the world of SEO, user experience has always played an important role. If a website takes too long to load, the user will immediately switch to an alternate website. People now expect sites to load instantly. Gone are the days of waiting 10-15 seconds for a site to load.

In 2010, Google officially declared site speed as an important ranking factor. In order to keep up with Google’s site-ranking measures, it is imperative for bloggers and online businesses to learn how they can improve their site speed.

Read on to find out what exactly is AMP and it’s significance in page ranking.

AMP in a nutshell

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. The project enables the creation of websites and ads that are fast, visually appealing and high-performing, across devices and distribution platforms. It was introduced by Google in February 2016 with the intention of upgrading the performance of the mobile web.

Accelerated Mobile Pages (AMP) are known for two major benefits – speed and page ranking. Google AMP offers speed that helps in SEO and in turn, improves your page ranking. Accelerated Mobile Pages (AMP) is a very accessible framework for creating fast-loading mobile web pages. AMP reduces the size and increases the speed of your website. It also simplifies the design. It affects clicks, impressions and overall user experience which further affects SEO. Since AMP sites consume less data it loads in nearly less than a second. With all of these benefits, AMP is an appropriate tool to consider for your website.

How does one create an AMP page?
Building your own Google AMP page is a matter of a few steps. Time to get your geek mode on! Follow these 4 simple steps below to create your first Google AMP page:

1. Create your AMP HTML page
2. Include an image
3. Modify presentation and layout
4. Preview and validate
5. Prepare your page for discovery and distribution
6. Final steps before publishing

We hope this article has helped you understand what AMP is and its significance as a ranking factor. If you have any queries regarding the same, do let us know in the comments below. You can also watch this video to learn more.



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